Over the past couple of years, social media has gained popularity and become an important tool for information, entertainment, communication, and business. Across the globe, internet users are able to integrate messaging apps, photo-sharing platforms, as well as social networks into their professional and personal lives. The social media phenomenon sweeping across the world has ...

As per Statista, as of 2021, ad spending in digital marketing is projected to reach US$398,762m Us Dollars. Internet was already taking the lead with marketing, and with the onset of the pandemic, more and more businesses are investing in digital media marketing. Canada has 35.6 Million active internet users as of 2021. Among these 35.6 Million, ...

Ever since the COVID pandemic has struck, all we can see is businesses failing, shops shutting down, and businesses losing a major share of the market. E-Commerce has very easily taken over the world, including Canada. While there is no doubt that shopping online is convenient and comes with its pros, according to entrepreneur.com, the ...

We live in a constantly and rapidly changing world experience a change in all areas of life, whether it is the educational sector, financial services, manufacturing, or the service industry. It is not possible to ignore the constant change or technological advancement. Most organizations and businesses based in Canada today need to hire a social ...

The impact of failure to pace up with digitization As identified by the top marketing agencies in Vancouver, due to the pandemic, more than 160,000 businesses in Canada were on the verge of bankruptcy, and many declared bankruptcies, including retailers, restaurants, gyms, and more. A similar pattern in all those companies was that they were ...