Starter
Website firstProfile work not included
$99/month
Best if your profile is already set up well and you need your site and links to catch up.
2 to 5 outreach backlinks a month
- On-page SEO for key pages
- Competitor review
- Monthly ranking report
Google Maps Formerly Google My Business
Google Business Profile Optimization That Turns Views Into Calls
Your Google Business Profile is often the first thing customers see, before your website. We set it up properly, keep it active every week and build the reviews and local signals that help it show up higher on Maps.
- Included from $290/month
- Weekly posts and photos
- Real reviews only
Plans with profile optimization
Profile work is included from Growth up
Your profile ranks better when your website and backlinks back it up, so we handle all three together. Prices are in CAD, month to month.
Growth
Most popularGoogle Business Profile included
$290/month
Full Google Business Profile optimization plus the website and links that support it.
8 to 10 outreach backlinks a month
- Google Business Profile optimization
- 5 SEO blog posts a month
- Technical SEO and rank tracking
Authority
Profile includedGoogle Business Profile included
$499/month
For busy categories where you need the strongest profile and site in your area.
20 to 25 outreach backlinks a month
- Google Business Profile optimization
- 15 SEO blog posts a month
- 3-page SEO-ready website
Compare everything on our SEO pricing page.
Free profile check
How strong is your profile?
Tick everything that is true for your business today. Most profiles we review score under 5.
0out of 10
Let us take a look
Tick what applies to see where your profile stands.
Get a free profile reviewCategories
The setting that matters most
Your primary category tells Google what you are. It has more effect on which searches you show up for than almost anything else on your profile. Secondary categories then add the other services you offer.
We research the categories your top competitors use, pick the most specific match for your main service and add services so you show up for the searches that bring in work.
Example: a family dental clinic
DentistCosmetic dentistEmergency dental servicePediatric dentistOrthodontist
Primary categorySecondary categories
Reviews
More reviews, the right way
Steady, real reviews help your ranking and your conversions. Shortcuts can get reviews removed or your profile suspended.
What we help you do
- Ask every happy customer, every time
- Send a direct review link by text or email
- Reply to every review within a few days
- Answer bad reviews calmly and offer to fix it
What we never do
- Pay for reviews or offer discounts for them
- Only ask customers you know are happy
- Post reviews for yourself or ask staff to
- Buy review packages from anyone
Based on Google's policy on fake engagement.
Protect your profile
Avoid a profile suspension
A suspended profile disappears from Maps overnight. These are the most common causes we see, and we keep every client well clear of them.
Keywords in your business name
Adding "Best Plumber Toronto" to your name breaks the guidelines and is a common reason for suspension.
Virtual offices and mailboxes
Your address must be a real place where you serve customers or work from.
Duplicate profiles
One business at one location gets one profile.
Big changes all at once
Changing your name, address and category together can trigger a review.
Case study
Maps top 3
A Brampton dental clinic reached the Google Maps top 3 and page 1 for 14 keywords in 5 months, with 285% more patient inquiries.
Read the case studyKaran Vrach
Founder and SEO StrategistKaran sets up and manages Google Business Profiles for MarketingFlow clients across Canada. He handles categories, services and the local strategy behind them. Meet the team.
Want to try it yourself first? Read our guide on how to get your Google Business Profile to rank higher.
Categories
Choosing the right categories for your business
Your primary category is one of the strongest signals Google uses for local results. These examples show how much more specific the right choice usually is.
| Business | Too broad | Better primary category | Useful secondary categories |
|---|---|---|---|
| Family dental clinic | Doctor | Dentist | Cosmetic dentist, Emergency dental service, Pediatric dentist |
| Plumbing company | Contractor | Plumber | Drainage service, Septic system service |
| Personal injury firm | Lawyer | Personal injury attorney | Law firm, Legal services |
| HVAC company | Contractor | HVAC contractor | Furnace repair service, Air conditioning repair service |
| Martial arts school | Gym | Martial arts school | Karate school, Self defense school |
Category names change from time to time, so we always check the current list for your business before making changes.
Profile sections
Every part of your profile we optimize
Most businesses fill in the basics and stop. These are the sections that make the difference between appearing and being chosen.
Business details
Name, address or service area, phone and website, matching your website and directories exactly. Small differences confuse Google.
Services and products
Every service you offer listed with a clear description, so your profile can match more of the searches customers make.
Description
A clear, plain-language summary of what you do and where, written for customers, with no keyword stuffing.
Photos
Real photos of your team, location, work and vehicles, added regularly. Fresh photos show customers and Google that you are active.
Posts and updates
Offers, news, seasonal services and events posted every week or two, so your profile stays current.
Hours and attributes
Regular, holiday and seasonal hours, plus attributes like accessibility details and languages spoken.
Monthly routine
What we do on your profile every month
A Google Business Profile is not a one-time setup. Here is the steady routine that keeps it climbing.
Check and correct details
We make sure nothing has been changed by suggested edits from the public, and that hours, phone and links are still right.
Add fresh photos
New photos of real work, your team and your location, with clear, descriptive file names.
Publish posts
Updates on services, offers and seasonal needs that give customers a reason to call now.
Connect to your website
Your profile links to the right landing page, and that page supports it with matching details and local content.
Your website matters too
How your profile and website work together
Google looks at your website when it decides how relevant your profile is. A strong profile linked to a weak website rarely reaches the top three.
That is why our local SEO work covers both: the profile, and the website pages it points to. With 9 years and more than 1,500 campaigns behind us, the businesses that win the map pack almost always have both working together.
- Matching name, address and phone on your site
- A landing page for each location or main service
- Local schema markup on your website
- Consistent listings across Canadian directories
What to avoid
Profile mistakes that cost rankings
Keywords in the business name
It breaks Google guidelines and is one of the most common causes of suspension.
A virtual office or mailbox address
Google requires a real location where you serve customers or a service-area setup.
Ignoring suggested edits
Anyone can suggest changes to your profile. Unchecked edits can quietly change your hours or phone number.
Setting a huge service area
Claiming areas you do not really serve rarely helps and can look unnatural.
Client portal
Track your profile results in one place
Every client gets a login to our client portal, with Google rankings, clicks and impressions pulled straight from Google, so you can see how your local visibility is improving.
Outreach backlink analytics
Every outreach backlink we build for you each month is listed with clear analytics, and the backlink data is updated every week.
Keyword and page rankings
Your keyword rankings and page rankings come straight from Google. We are approved for Google API data, so the numbers are Google's own.
Indexed pages
See which of your pages Google has indexed, pulled directly from Google, so you know your important pages can actually be found.
Clicks and impressions
Track how many times your site appears in Google search and how many people click through, month by month.
Domain Rating from Ahrefs
Watch your website's Domain Rating (DR), provided by Ahrefs, grow as your backlink profile gets stronger.
Blog content calendar
On the Growth ($290) and Authority ($499) plans, a calendar shows every upcoming article and the exact date it will be posted.
Clear data for every customer, so you can always see what is being done and what it is achieving.
Client portal loginFree profile review
See what your profile is missing
Send your business name and city. We check your profile against the top 3 in your area and reply within one business day.
- Category and service gaps
- How your reviews compare with competitors
- The quickest fixes to rank higher on Maps
Your profile is one part of local SEO. For a full check of your website too, see our SEO audit services.
(647) 556-9596Request your free review
Takes about one minute.
Your details stay private and are never sold.
Google Business Profile searches we help owners with
- google business profile optimization
- google my business optimization
- gbp management service
- rank higher on google maps
- google maps listing optimization
- google business profile suspended
- google business categories
- google maps seo canada
- local map pack ranking
- google business profile toronto
- verify google business profile
- google maps optimization service
Owner searches about Google profiles
What Do Business Owners Search When Their Google Profile Is Not Working?
These are the searches owners type when their listing is missing, stuck or losing calls.
Right now
Urgent profile problems
- google business profile suspended
- business not showing on google maps
- google maps listing disappeared
- someone changed my google listing
Setup and verification
Getting started
- how to verify google business profile
- video verification google business
- add second location google maps
- claim google business listing
Ranking higher
Moving up the map
- how to rank higher on google maps
- best google business categories
- google maps ranking factors 2026
- competitor above me on google maps
Getting help
Comparing services
- google business profile management service
- gbp optimization agency canada
- google maps expert near me
- google my business consultant toronto
FAQ
Google Business Profile questions
What is Google Business Profile optimization?
It is the work of making your free Google Business Profile as complete, accurate and active as possible, so Google shows it more often on Maps and in the local pack. That covers categories, services, hours, photos, posts, reviews and the website signals that back it up.
Is a Google Business Profile free?
Yes. Creating and managing a profile is free. What takes time is setting it up properly and keeping it active every week, which is what we handle for you.
How long does it take to see results?
Fixes like categories and services can help within a few weeks. Most businesses see steady Maps movement in 45 to 60 days, as reviews, posts and local signals build up.
Should I add keywords to my business name?
No. Your profile name should match your real business name. Adding keywords breaks Google's guidelines and can get the profile suspended, even if it seems to help for a short time.
How do I get more Google reviews?
Ask every customer, make it easy with a direct link, and ask at the right moment, usually right after the job is done. Never pay for reviews or offer rewards for them, because Google's policies prohibit it.
What if my profile is suspended?
We review what likely caused it, fix the issue on your profile and website, and help you prepare a reinstatement request with the right proof of your business.
How much does Google Business Profile optimization cost?
It is included in our Growth plan at $290 a month and our Authority plan at $499 a month, together with backlinks, content and technical SEO. Prices are in CAD and month to month. Compare plans on our SEO pricing page.
Which Google Business Profile fields matter most for ranking?
The primary category has the biggest effect, followed by secondary categories, services, the business description, hours and photos. Our Google Business Listing optimization starts with the category because it often moves your local map pack ranking fastest.
Can I move my Google Business Profile to a new address without losing rankings?
You can update the address, but expect some movement while Google checks the change. Updating every directory and your website at the same time shortens the dip.
How do I remove a duplicate Google Maps listing?
Claim it if you can and request removal, or report it as a duplicate through Google Maps. Duplicates split your visibility, so clearing them out concentrates ranking strength on the listing you actually manage.