Google Ads Management That Brings Leads, Not Just Clicks
We build and run Google Ads campaigns around one number: what each new customer costs you. Every call and form is tracked, wasted spend gets cut every week, and the account always stays in your name.
- You own the account
- Calls and forms tracked
- Free review first
Google Ads pricing
Simple pricing, no hidden markup
Your ad spend and our management fee are always separate, so you see exactly where every dollar goes. Prices are in CAD.
Free account review
$0We look at your current account or your market, then show where money is being wasted and what a realistic cost per lead looks like.
- Wasted spend and search terms
- Tracking gaps
- Budget recommendation
Your ad budget
You set itYour ad spend is paid straight to Google from your own account. Most local businesses start between $500 and $3,000 a month.
- Paid directly to Google
- Change it any month
- You own the account
Monthly management
Quoted upfrontA clear monthly management fee, agreed before we start, based on how many campaigns and locations you need.
- Setup and tracking
- Weekly optimization
- Monthly report and call
Lead estimate calculator
Move the sliders to see roughly how many leads a monthly budget could bring.
An estimate only. Real costs depend on your industry, city and how well the account is managed.
Google Ads vs SEO
Which one do you need?
They work best together. Ads bring leads now, SEO lowers your cost per lead over time.
Google Ads
SEO
How fast you show up
The day campaigns go live
Usually 45 days to 6 months
What you pay for
Every click
The work, not the clicks
When you stop paying
Your ads disappear
Rankings usually hold for months
Where you appear
Sponsored spots at the top
Maps and organic results
Best for
Leads now and testing offers
Lower cost per lead over time
Want both? Pair ads with our local SEO plans from $99 a month.
Campaigns we manage
The right campaign for your goal
We start with what brings the most leads for your budget, then add more only when the data says it will pay off.
Search campaigns
Text ads that show when people search for your service. The best fit for most local businesses because the intent is so high.
Call-focused ads
Ads with a call button and call tracking, built for trades, clinics and law firms where most leads phone in.
Performance Max
Google's automated campaign across Search, Maps, YouTube and Display. Useful once tracking is solid and you have conversion data.
Remarketing
Ads that follow up with people who visited your site but did not call or book, at a much lower cost per click.
What we set up
Built to stop wasted spend
Most accounts we review lose money on searches that never turn into customers. These are the basics we put in place before scaling any budget.
- Conversion tracking for calls and forms
- Negative keywords to block wasted clicks
- Location targeting by city and radius
- Ad copy tested every month
- Landing page advice for higher conversions
- Search terms reviewed every two weeks
Leads by week. Example numbers for illustration, not a client result.
Kaleb Hayes
Google Ads and PPC SpecialistKaleb runs every MarketingFlow Google Ads account. He builds campaigns around real budgets and cost per lead, and he works alongside our SEO team so paid and organic support each other. Meet the team.
Ads or SEO?
Google Ads vs SEO: what each one does best
Google Ads and SEO are not rivals. They work best when you understand what each one is good at.
| Google Ads | SEO | |
|---|---|---|
| Speed | Traffic the same day your campaigns go live | Builds over months, with Google Maps often moving first |
| Cost | You pay for every click | A monthly plan from $99, with no cost per click |
| When you stop | Traffic stops right away | Rankings usually hold for a long time |
| Best for | Testing services, seasonal offers, urgent demand | Steady, long-term calls and lower cost per lead over time |
| Control | Choose exact keywords, areas, times and budgets | Earned positions that depend on relevance and authority |
Many clients run ads while their SEO builds, then reduce ad spend as organic rankings grow. Read more about our SEO services.
How it works
How we set up a Google Ads account that does not waste money
Most wasted ad spend comes from the same few setup problems. This is how we avoid them from the start.
Conversion tracking first
Calls, form submissions and bookings tracked properly before we spend a dollar, so we know which clicks turn into customers.
Tight keyword groups
Small groups of closely related keywords, each with ads and a landing page that match what the person searched.
Negative keywords from day one
We block irrelevant searches, like jobs, free or do it yourself, so your budget goes to real buyers.
Weekly search term reviews
We read the actual searches triggering your ads every week and keep cutting waste.
Account audit
What we check in a Google Ads audit
If you already run ads, a review usually finds money being spent in places it should not be. These are the areas we look at first.
Search terms
Which real searches triggered your ads, and how much was spent on irrelevant ones.
Match types
Whether broad match is spending heavily without enough negative keywords to control it.
Locations
Whether ads show only in the areas you serve, and not to people "interested in" your area from far away.
Landing pages
Whether ads send people to a relevant page or just your homepage, and how fast those pages load.
Conversion tracking
Whether calls, forms and bookings are tracked correctly, or whether the account is guessing.
Ad schedule and devices
Whether ads run when you can answer the phone, and how mobile performance compares.
Experience
Ads backed by an SEO team
MarketingFlow has 9 years of experience and more than 1,500 campaigns behind it. Kaleb Hayes leads our Google Ads and pay-per-click work, and because our team also runs SEO every day, we look at your ads and your organic rankings together.
That means we can spot when you are paying for clicks on searches you already rank well for, or when ads could fill a gap while SEO catches up.
- Clear monthly reporting on spend, clicks and leads
- No long contracts
- No hidden markup on your ad spend
- Ads and SEO planned together
What to avoid
Google Ads mistakes that burn budget
No conversion tracking
Without it, nobody knows which keywords bring customers and which just spend money.
Sending every click to the homepage
People who search for one service want a page about that service.
Letting Google's suggestions run unchecked
Automatic recommendations often increase spend before they increase leads.
Wrong location settings
Showing ads to people outside your service area wastes budget quickly.
Client portal
Pair ads with SEO and see everything
When you combine Google Ads with a monthly SEO plan, you also get a login to our client portal with backlinks, rankings, clicks and impressions straight from Google.
Outreach backlink analytics
Every outreach backlink we build for you each month is listed with clear analytics, and the backlink data is updated every week.
Keyword and page rankings
Your keyword rankings and page rankings come straight from Google. We are approved for Google API data, so the numbers are Google's own.
Indexed pages
See which of your pages Google has indexed, pulled directly from Google, so you know your important pages can actually be found.
Clicks and impressions
Track how many times your site appears in Google search and how many people click through, month by month.
Domain Rating from Ahrefs
Watch your website's Domain Rating (DR), provided by Ahrefs, grow as your backlink profile gets stronger.
Blog content calendar
On the Growth ($290) and Authority ($499) plans, a calendar shows every upcoming article and the exact date it will be posted.
Clear data for every customer, so you can always see what is being done and what it is achieving.
Client portal loginFree account review
Find out where your ad money goes
Already running ads, or thinking about starting? Tell us about your business and we reply within one business day.
- Search terms that waste your budget
- Tracking problems hiding real results
- A realistic cost per lead for your market
Ads send people to your website, so it pays to make sure the site converts. Start with our SEO audit services if you are not sure.
(647) 556-9596Request your free review
Takes about one minute.
Your details stay private and are never sold.
Paid and local searches we manage
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- local services ads canada
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- google maps ads
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Ads and Google Maps
How Do Google Ads and Google Maps Work Together?
Ads put you at the top today. A strong profile wins the free map pack. The best local campaigns use both.
On Google Maps Toronto, Mississauga or Calgary, ads can sit above the free map pack, and your Google Business Profile feeds both. Location assets in Google Ads pull your address and hours straight from the profile, so a weak listing quietly weakens your ads, while a strong one lifts your free local map pack ranking too.
We connect the ads account to your profile, complete the Google Business Listing optimization and track calls and direction requests to see which searches turn into customers. Budget then flows to the areas where your organic map position is weak and pulls back where you already rank.
The same spend produces more calls and visits, and you outperform competitors whose ads point to an empty or outdated listing.
Ads and profile connections we set up
- Account link: Google Ads connected to your profile
- Location assets: address and distance shown in ads
- Call tracking: separating ad calls from map calls
- Budget by area: spend shifted where organic rank is weak
- Landing pages: matching the services on your profile
Owner searches about ads
What Do Business Owners Search When They Want Ads That Work Locally?
Owners who run or want to run Google Ads for local customers search for these.
Right now
Ads not working
- google ads not getting calls
- google ads too expensive
- google ads account suspended
- wasted ad spend google
Local ad features
Maps and location
- local services ads canada
- google maps ads cost
- location assets google ads
- call only ads setup
Planning and budget
Costs and strategy
- how much does google ads cost in canada
- google ads budget small business
- google ads vs seo
- cost per lead google ads
Getting help
Comparing services
- google ads agency toronto
- ppc management mississauga
- google ads expert near me
- google ads audit free
FAQ
Google Ads management questions
How much does Google Ads cost in Canada?
Clicks usually cost $2 to $10 in most local categories and much more in legal and finance. Most local businesses spend $500 to $3,000 a month on ads, plus a management fee. Our guide on how much Google Ads costs breaks it down by industry and city.
How much do you charge to manage Google Ads?
We quote a clear monthly management fee after a free review, based on the number of campaigns and locations. Your ad spend is separate and paid straight to Google, so you always see exactly what goes where.
Is there a minimum ad budget?
There is no fixed minimum, but below about $500 a month most local campaigns struggle to get enough clicks to learn what works. We will tell you honestly if your budget is too small for your market.
Do I own my Google Ads account?
Yes. The account, the data and the campaigns are always yours. We work inside your account with manager access, and you can remove us at any time.
How fast will I get leads from Google Ads?
Ads can show the day campaigns go live. Most accounts need 2 to 4 weeks of data before costs settle, and results usually keep improving over the first 2 to 3 months as we cut wasted spend.
Should I choose Google Ads or SEO?
Most businesses do best with both. Ads bring leads now while SEO builds, then organic rankings lower your overall cost per lead. If you are deciding where to spend, read our comparison of Facebook, Google or Instagram ads.
Can you fix an account someone else set up?
Yes. We start with a free review of the existing account, then fix tracking, restructure campaigns and cut wasted keywords without losing the history your account has already built.
What are location assets in Google Ads?
They show your address, distance and hours from your Google Business Profile inside your ads, helping nearby customers choose you.
Do Google Ads change my free Google Maps ranking?
No, ads do not directly change the free ranking. They can appear above it, and a strong profile improves how location assets perform.
Should I link Google Ads to my Google Business Profile?
Yes. Linking them enables location assets and lets you see calls and direction requests that come from ads.