Trades and home services Across Canada

SEO for Contractors That Keeps Your Crew Booked

Roofers, plumbers, HVAC techs, electricians and renovators. When homeowners in your area search for your trade, we help you show up first on Google Maps, so the calls come to you instead of a lead site.

Get a free contractor SEO plan See plans

Calls come straight to you
No shared leads
From $99/month

Contractor SEO plans

A quote you can actually read

Every plan includes outreach backlinks and a monthly ranking report. No setup fee, no hidden extras. Prices are in CAD, month to month.

Quote

Starter

Small crew, one town

2 to 5 outreach backlinks a month
On-page SEO for key service pages
Competitor review
Monthly ranking report

Monthly total$99 /month

Start Starter

Quote

Growth

Authority

Multiple crews, whole region

20 to 25 outreach backlinks a month
15 blog posts a month
3-page SEO website
Dedicated account manager

Monthly total$499 /month

Start Authority

Compare every feature on our SEO pricing page.

Trades we help

The searches that bring in jobs

Each trade has its own money searches. These are examples of what we target, alongside your town and neighbourhood names.

Roofers

roof repair near me

shingle replacement cost

Plumbers

emergency plumber

water heater installation

HVAC

furnace repair

ac installation cost

Electricians

electrician near me

panel upgrade cost

Renovators

basement renovation

kitchen remodel cost

Landscapers

interlock driveway

landscaping company near me

Painters

house painters near me

interior painting cost

Pavers and concrete

driveway paving

concrete contractor near me

Plan for the season

Rank before the rush starts

Canadian home service searches follow the weather. SEO takes weeks to work, so we publish and build links ahead of each busy season.

Heating seasonBuilding and outdoor season

An example of how demand shifts through the year in Ontario. Your real peaks depend on your trade and city, and we map them in your first month.

SEO vs lead sites

Stop sharing your leads

Lead sites like HomeStars and Angi can fill gaps. But owning your rankings changes the maths.

Your own SEO

Paid lead sites

Who owns the lead

You, the call comes straight to you

Shared with 3 to 5 other contractors

What you pay for

A monthly plan, every call included

Each lead, whether it hires you or not

Your reviews

Build your own Google profile

Live on someone else's platform

When you stop paying

Rankings usually hold for months

Leads stop the same day

Service area SEO

No storefront? No problem.

Most contractors work from home or a yard. Google lets you hide that address and show a service area instead. Your Maps ranking is strongest near your base, so we build area pages that win the towns farther out.

This is the core of our local SEO work, together with a well-run Google Business Profile.

By trade

High-value searches for each trade

Every trade has a handful of searches that bring the biggest jobs. These are the ones we usually build pages around first.

Trade	High-value searches	Page to build
Roofing	roof replacement [city], roof leak repair near me	A replacement page with materials and typical costs, plus an urgent repair page
Basements	basement finishing [city], legal basement apartment	Service pages for finishing, waterproofing and second units, with permit guidance
Kitchens and bathrooms	kitchen renovation [neighbourhood], bathroom remodel cost	Project galleries by area and an honest cost guide
Landscaping and interlock	interlock driveway [city], backyard landscaping	Seasonal pages published before spring, with real project photos
Electrical	panel upgrade [city], ev charger installation	One page per service, with licensing details clearly shown
Painting	house painters [city], commercial painting	Separate residential and commercial pages with project examples

Website essentials

Pages every contractor website needs

Homeowners want to feel safe hiring you before they ask for a quote. These pages answer their questions and help you rank.

One page per service

A roofing company with one "services" page competes against roofers with separate pages for replacement, repair, flat roofs and skylights. The specific pages win.

Service area pages

A page for each city or neighbourhood you work in, with real projects and details from that area, not copied text.

Project galleries

Before and after photos with the neighbourhood, the job and the timeline. Real work is the strongest proof you can show.

A pricing or cost guide

Typical price ranges and what changes the cost. Homeowners who understand pricing call with realistic budgets.

Licensing and insurance

Your licences, liability insurance and WSIB clearance where it applies, shown clearly. It answers a question every careful homeowner has.

Warranty and process

What happens from first call to final walkthrough, and what your workmanship warranty covers.

Photos that rank

Turning your project photos into rankings

Most contractors have hundreds of great photos sitting on a phone. Used properly, they become one of your best SEO assets.

Google cannot see a photo the way a person does, so it relies on what surrounds it. A gallery titled "Recent work" with files named IMG_4521.jpg tells Google almost nothing. A project page titled "Basement finishing in Heart Lake, Brampton" with a short write-up, descriptive file names and alt text tells Google exactly what you do and where.

We turn finished jobs into small project pages: the problem, what you did, the materials, the timeline and a set of photos. Each one adds local relevance for the area it was in, gives homeowners proof of real work, and creates a natural place for internal links to your service pages.

After 9 years and more than 1,500 campaigns, we have seen project pages outperform generic service pages again and again for trades, especially in competitive cities where every contractor claims to be the best.

Local authority

Where contractors earn trusted links

Links from real organizations in your trade and your area are worth far more than generic directory links. These are the sources we pursue for contractors:

Supplier and manufacturer dealer or installer listings
Your local home builders' association and renovation programs
Local chambers of commerce and business associations
Community sponsorships, charity builds and youth sports
Trade associations and licensing body directories
Relevant Canadian home and renovation websites through outreach

What to avoid

Contractor SEO mistakes we fix

One page for every service

A single services page rarely ranks for anything specific.

Claiming every city in the province

Long lists of towns you rarely work in look spammy and do not help.

No photos of real work

Stock photos make you look like every other contractor online.

Relying only on lead marketplaces

Shared leads go to several competitors at once. Your own rankings bring you exclusive calls.

Client portal

See where your jobs are coming from

Every MarketingFlow client gets a login to our client portal. No guessing, no vague monthly emails. You can see the work and the results whenever you want.

Outreach backlink analytics

Every outreach backlink we build for you each month is listed with clear analytics, and the backlink data is updated every week.

Keyword and page rankings

Your keyword rankings and page rankings come straight from Google. We are approved for Google API data, so the numbers are Google's own.

Indexed pages

See which of your pages Google has indexed, pulled directly from Google, so you know your important pages can actually be found.

Clicks and impressions

Track how many times your site appears in Google search and how many people click through, month by month.

Domain Rating from Ahrefs

Watch your website's Domain Rating (DR), provided by Ahrefs, grow as your backlink profile gets stronger.

Blog content calendar

On the Growth ($290) and Authority ($499) plans, a calendar shows every upcoming article and the exact date it will be posted.

Clear data for every customer, so you can always see what is being done and what it is achieving.

Client portal login

Free contractor SEO plan

See who is getting your calls

Tell us your trade and the towns you serve. We check who ranks above you and reply within one business day.

Your Maps ranking in each town you serve
The contractors taking your calls today
The fastest way to more booked jobs

Your plan is put together by Karan Vrach, who has built more than 300 websites for Canadian businesses. Need a new site first? See our web design pricing. Meet the team.

(647) 556-9596

Request your free plan

Takes about one minute.

Your details stay private and are never sold.

Contractor searches homeowners actually make

general contractor near me
contractor seo company
google maps for contractors
renovation contractor near me
basement contractor
kitchen renovation contractor
electrician near me
licensed contractor near me
local seo for contractors
deck builder near me
concrete contractor
contractor google business profile

Contractor map results

How Do Contractors Rank Higher on Google Maps?

Homeowners call the contractors they see first on the map. A strong listing gets you there without paying for shared leads.

Search Google Maps Mississauga, Hamilton or Calgary for "basement contractor" and three companies appear before anything else. For trades, the local map pack ranking turns on four things: categories, coverage area, proximity and recent listing activity.

Contractor Google Business Listing optimization begins by configuring you as a mobile business, hiding the home address where appropriate, then listing each type of work, uploading before-and-after shots from local jobs and keeping contact details accurate. Trade and local directories are aligned so Google has nothing conflicting to weigh.

A complete Google Business Profile brings direct calls and quote requests from homeowners, not tire-kickers forwarded by lead marketplaces, and it beats contractors whose listing is just a logo and a phone number.

Contractor listing setup

Each trade listed: framing, drywall, electrical or concrete as separate services
Service area: the cities you really drive to
Warranty note: workmanship guarantee in the description
Licence details: trade licences mentioned where relevant
Financing: options stated if you offer them

How homeowners search

What Do Homeowners Search for When They Need a Contractor?

Contractor searches range from urgent repairs to large planned projects.

Right now

Urgent repairs

emergency electrician near me
water damage repair contractor
storm damage repair
same day handyman

In their own language

Language preferences

punjabi speaking contractor brampton
portuguese contractor toronto
italian contractor woodbridge
polish renovation company mississauga

Planned projects

Renovations and additions

basement finishing cost
kitchen renovation contractor
home addition contractor
legal basement apartment contractor

Commercial work

Property managers and businesses

commercial contractor near me
office renovation contractor
tenant improvement contractor
property maintenance company

Contractor map plan

How Do Contractors Get Into the Local Map Pack?

A three-part plan that gets crews more direct calls; it is the same playbook that keeps our agency 5-star rated on Google.

Step 11
Check your service area rankings
We test where you show across each town you serve and record which contractors outrank you.
Step 22
Build out the listing and pages
Every trade gets listed and gets a page, and the service area is set to match how far your crews travel.
Step 33
Keep proof flowing
New job photos and short project posts go up each month, and quote requests are tracked against rankings.

FAQ

Contractor SEO questions

How much does SEO for contractors cost?

Our plans are $99 a month for Starter, $290 for Growth and $499 for Authority. Most contractors pick Growth because it includes Google Business Profile optimization and 8 to 10 outreach backlinks a month. Prices are in CAD and month to month. Compare plans on our SEO pricing page.

Is SEO better than buying leads from HomeStars or Angi?

Lead sites can fill gaps, but you share each lead with other contractors and pay whether you win the job or not. With SEO, calls come straight to you and the cost does not go up with every job. Many contractors use both until their own rankings take over.

I work from home with no storefront. Can I still rank on Maps?

Yes. Service businesses can hide their home address on Google and show a service area instead. Your Maps ranking will be strongest near your address, and area pages on your website help you win the towns farther away.

How long until my phone rings more?

Most contractors see Google Maps movement in 45 to 60 days. Getting into the top 3 for competitive searches like "roofer Toronto" usually takes 3 to 6 months.

Should I have a page for each town I serve?

Yes, for the towns where you really want work. Each page should say something real about that area, like common house types or recent jobs there. Pages that only swap the town name rarely rank.

Do project photos help?

Yes. Real before and after photos on your Google profile and website build trust and help conversions. We show you how to take and upload them so they work for you.

Is there a contract?

No. Every plan is month to month. To cancel, let us know in writing at least 7 days before your next billing date.

Should a contractor list every trade separately on Google?

Yes. Framing, electrical, drywall and concrete each match different searches. Listing them as separate services helps you appear for more of them.

How do contractors handle a service area that crosses several cities?

Add each city you actually work in to the service area, up to Google's limits, and support the most important ones with pages showing real local projects.

Can a contractor's Google profile mention warranty or financing?

Yes, in the description and posts. Clear warranty and financing information often tips a homeowner toward requesting a quote.