Email marketing Flows, campaigns and newsletters that sell
Email Marketing That Brings Customers Back and Recovers Lost Sales
Every day, people visit your site, show real interest and leave. Email is how you bring them back. We build automated flows and campaigns that follow up at the right moment, in your brand's voice, and turn one-time visitors into repeat customers.
5-star rated on Google Canadian SEO team since 2018
Email searches we help businesses solve
- email marketing agency canada
- abandoned cart email flow
- klaviyo agency
- shopify email marketing
- email automation for small business
- welcome email series
- win back email campaign
- email newsletter design
- post purchase email flow
- browse abandonment emails
- casl compliant email marketing
- email list building
- mailchimp expert
- email deliverability fix
- emails going to spam
- email marketing for ecommerce
Finding the right partner
Looking for an Email Marketing Agency?
Business owners use these searches when they know their list is worth more than they are getting from it. If you found us this way, here is how we help.
Searching for an email team
Owners usually want people who can handle strategy, design, writing and the technical setup in one place. We do all four, so you are not juggling a designer, a copywriter and a developer.
- email marketing company
- klaviyo expert canada
- email automation agency
- ecommerce email agency
Recovering lost sales
Many start with a clear problem: lots of abandoned carts and no follow-up. An abandoned cart flow is often the first thing we build, because it pays back fastest.
- abandoned cart recovery
- shopify abandoned checkout email
- recover lost sales email
- cart abandonment emails that work
Fixing what is broken
Others come to us because emails land in spam, open rates have dropped or nobody has touched the account in a year. We clean up the setup before sending more.
- emails going to spam
- low email open rates
- email deliverability audit
- fix klaviyo flows
Want to see how much your store could recover with email? Ask a strategist for a free review.
Ask a StrategistEmail flows we build
Which Email Flows Should Every Online Store Have?
Automated flows send the right message at the right time without you lifting a finger. Open each one to see what it does and how we build it.
Abandoned cart emails that bring shoppers back
Shoppers abandon carts for ordinary reasons: they were interrupted, they wanted to compare, or they had a question nobody answered. A well-timed series catches them while the interest is still warm.
For high-value products, we space the emails over a few days and focus on reassurance: delivery details, materials, warranty and real photos of the product in use. For lower-priced items, a faster sequence with a simple reminder works better. We wrote exactly this kind of flow for a luxury furniture store, and it paid back their investment in the first month. The full story is on our conversion rate optimization page.
- Timing matched to how long your customers take to decide
- Product images and details pulled from the cart
- Questions answered before they are asked
Welcome emails that turn sign-ups into first orders
New subscribers are never more interested than in the first few days. A welcome series introduces your brand, shows your best products or services and gives a clear reason to buy or book.
We write the series in your voice and tell the story behind your business, because people buy from brands they feel connected to. For stores, it often includes a first-order offer; for service businesses, a simple booking link.
- Brand story told in three to five emails
- Best sellers or core services featured
- A clear first step to buy or book
Post-purchase emails that build repeat customers
The sale is not the end. A good post-purchase flow thanks the customer, sets expectations for delivery, shares care tips and suggests related products at the right moment.
This is where one-time buyers become regulars. We time cross-sell emails around how long your products usually last or when customers tend to buy again.
- Order and delivery expectations
- Care guides and how-to content
- Timely suggestions for the next purchase
Browse abandonment emails for interested visitors
Some visitors look at the same product several times but never add it to the cart. If they are subscribers, a gentle email showing what they viewed often brings them back.
We keep these emails light and helpful, never pushy, and limit how often they send so customers do not feel watched.
- Triggered by repeat product views
- Helpful, low-pressure tone
- Frequency limits to protect your brand
Win-back campaigns for customers who went quiet
Customers who bought once and disappeared are easier to win back than new customers are to find. A win-back flow reminds them why they bought, shows what is new and gives them a reason to return.
We also use this flow to clean your list, removing people who never open so your deliverability stays healthy.
- Triggered by time since last order
- New arrivals and favourites highlighted
- List cleaning to protect deliverability
Email newsletters people actually open
Campaign emails share news, launches, seasonal collections and helpful content. The ones that work feel like a note from a business you like, not an advertisement.
We plan a simple calendar, design templates that match your website and write subject lines that earn the open. Content from our content marketing work often doubles as newsletter material.
- Monthly or seasonal calendar
- Templates that match your brand
- Subject lines tested over time
Email searches by business type
What Do Business Owners Search When Email Is Not Working?
Email problems look different for a Shopify store, a clinic and a B2B company. Each of these four groups has its own pain points and its own searches.
Right now
Urgent email problems
- klaviyo emails not sending
- mailchimp account suspended
- emails marked as spam gmail
- domain authentication dmarc setup
Online stores
Ecommerce flows and campaigns
- shopify abandoned cart email template
- black friday email campaign ideas
- product launch email
- back in stock email shopify
Local service businesses
Reminders and repeat work
- appointment reminder email template
- seasonal service reminder email
- dental recall email
- follow up email after service
B2B companies
Nurturing longer sales cycles
- b2b email nurture sequence
- email newsletter for b2b
- sales follow up email automation
- webinar invite email
Example searches from our research. Your email plan is built from your own customers and goals.
Real result
Can an Abandoned Cart Email Flow Pay for Itself?
For one of our clients, a small luxury furniture store, it did in the first month.
The problem
The store had steady traffic and plenty of carts, but no follow-up at all. Shoppers spending thousands on furniture often take a few days to decide, and without a reminder, most simply never came back.
What we built
We created a three-email abandoned cart flow written for considered buyers: a gentle reminder with the piece shown in a styled room, an email answering common questions about delivery and materials, and a final note making it easy to return. Every email matched the new brand we had built for their website.
The result
Within thirty days, revenue from recovered carts alone had covered the full cost of our work. Add the redesign and a fresh social media marketing plan, and the store doubled its sales from roughly $5K to $10K.
Email and Google Maps
How Does Email Marketing Work With Google Maps and Local Search?
Email keeps customers coming back. Google Maps brings new ones in. For local businesses, the two feed each other.
People who find you on Google Maps Toronto, Brampton or Hamilton are often first-time customers. A simple sign-up offer in store, at booking or after a service turns those visitors into subscribers you can reach again, instead of hoping they search for you next time.
We connect the two sides. Google Business Listing optimization keeps your listing accurate and active, while your Google Business Profile posts and your newsletter share the same seasonal offers and news. Consistent messages across both build trust, and a healthy listing supports your local map pack ranking.
The result is a steady loop: Maps brings in new customers, email turns them into regulars, and regulars recommend you to friends who look you up on Google.
Where email and your listing connect
- Sign-up points: at the counter, at booking and after a job
- Matching offers: the same seasonal promotion on posts and emails
- Hours and updates: holiday changes sent by email and shown on the listing
- Website link: pointing to a page with an email sign-up
- Follow-up emails: thank you notes that invite a return visit
More repeat visits
Customers who found you on Maps keep coming back because you stay in touch.
More referrals
Happy, engaged customers recommend you more often.
Steadier revenue
Email smooths out slow weeks with timely offers and reminders.
How it works
How Does Our Email Marketing Process Work?
Three clear steps from audit to automated revenue. Business owners have made us 5-star rated on Google for exactly this kind of hands-on work.
- Step 11
Audit your list and setup
We review your platform, list health, deliverability, consent records and any flows already running, then find the biggest missed opportunities.
- Step 22
Build flows and templates
We design brand-matched templates, write the emails and set up abandoned cart, welcome, post-purchase and win-back flows.
- Step 33
Send, test and improve
Campaigns go out on a simple calendar, subject lines and timing are tested, and you get a clear monthly report on revenue from email.
Talk to an email strategist
Turn Your Email List Into Repeat Sales
Tell us what you sell and which email platform you use. We will review your setup and show you the flows most likely to bring in more revenue.
- A free review of your current email setup
- The flows that will recover the most sales
- CASL-compliant sign-ups and footers
- Very affordable for small businesses
Every flow is written by people who read your brand guide first, never pulled from a template library. Meet the MarketingFlow team.
Thanks, your message is in.
A strategist will reply within one business day. If it is urgent, call (647) 556-9596.
Getting the basics right
How Do You Keep Marketing Emails Out of Spam?
The best email in the world does nothing if it lands in spam. These are the foundations we check on every account.
Domain authentication
SPF, DKIM and DMARC records set up correctly, so inbox providers know your emails really come from you.
Clean, consented list
Only people who agreed to hear from you, with old and inactive addresses removed on a regular schedule.
CASL compliance
Clear consent at sign-up, your business details in every footer and a one-click unsubscribe.
Healthy sending habits
Consistent sending volume, no sudden blasts to old lists and segments that send to engaged readers first.
Content that reads like a person
Fewer image-only emails, honest subject lines and links to your own domain.
Fast, working landing pages
Emails that link to slow or broken pages hurt results. Our web design team keeps those pages fast.
Measuring email
How Much Revenue Should Email Marketing Bring In?
There is no single right number, because it depends on your products, prices and how often people buy. A store selling coffee should see far more repeat orders from email than a store selling sofas. What matters is the trend: email revenue should grow as your list grows and as your flows mature.
For most online stores, automated flows end up producing a large share of email revenue, often more than campaigns, because they reach people at exactly the right moment. If almost all of your email revenue comes from discount blasts, that is usually a sign the flows are missing or weak.
For service businesses, we measure email differently. Bookings from reminder emails, repeat jobs from seasonal check-ins and referrals from happy customers all count. We set up tracking so you can see which emails lead to calls, bookings and sales, not just opens and clicks.
Every month you get a short, plain-language report showing revenue or leads from email, which flows are performing, what we tested and what we will try next. If email is not paying for itself, we tell you and change course.
FAQ
Email Marketing Questions Answered
What is an abandoned cart email flow?
It is a short series of automatic emails sent to shoppers who add something to their cart but leave before paying. A good flow reminds them what they left, answers the questions that stopped them and makes it easy to return. For most online stores, it is the single fastest way to recover lost sales.
Do my emails have to follow Canadian anti-spam law?
Yes. Canada's Anti-Spam Legislation, known as CASL, requires consent before you send commercial emails, clear identification of who you are and an easy way to unsubscribe. We set up sign-up forms, consent records and footers so your emails stay compliant.
Which email platform do you use?
We work with the platform that fits your business, including Klaviyo, Mailchimp, Shopify Email and others. For Shopify stores, Klaviyo is often the best fit because it connects deeply with product and cart data.
How many emails should my business send?
Automated flows run in the background and send only when a customer does something, such as leaving a cart or making a first purchase. On top of that, most small businesses do well with one to four campaign emails a month. More is not better if the emails are not useful.
Can email marketing work for local service businesses?
Yes. Clinics, trades and professional firms use email for appointment reminders, seasonal service reminders, follow-ups after a job and simple newsletters that keep them top of mind for repeat work and referrals.
How much does email marketing cost?
Pricing depends on your list size, platform and how many flows you need, so we quote each project individually. Our services are very affordable, and automated flows like abandoned cart emails often repay the setup quickly. Send us a few details and we will put a quote together.
Related services
Services That Make Email Marketing Work Harder
Email works best when the website converts and the traffic is right.